about us

Designer Charlotte & daughter Béa

The Birth of the Breastfeeding Brand

Charlotte Keating ENGLAND was originally founded in 2001 as a high end womenswear clothing company and couture bridal wear. In 2008 Charlotte gave birth to her daughter who she breastfed for14 months.
Disappointed with the impractical, unflattering and often malfunctioning nursingwear available on the market, she was inspired to create her own range of breastfeeding clothes which fulfilled her wishes as a nursing mum.

Our Collections

Our collections offer feminine, flattering nursing clothes for breastfeeding with confidence, discretion and style to meet the functional needs of modern nursing mums. Designs double up as fabulous maternity wear which fit & flatter through to full term pregnancy making them an affordable essential for expectant mums who are already thinking about the possibility of breastfeeding.

Our Ethos

Our ethos is to make life easier for new mums breastfeeding without the need for compromising on their lifestyle choices or hiding away in public – it's a hard enough job without wrestling with inappropriate clothing or exposing oneself.

Our Standards & USP

We design from the experience of being nursing mums who believe breastfeeding clothing should be stylish, comfortable, discreet and easy to use.

All designs are underpinned by expert pattern cutting which translates mothers' nursing wishes into practical and well functioning garments, with concentration on accurately placed feeding access, bust support and flattering fit for a post natal body.

To this end, we have even developed new sewing techniques to enable the garments to stretch for feeding manipulation and offer new methods of support not found in other nursingwear brands. Our fabrics are supple, washable and long lasting which skim rather than cling. Where possible, we disguise the practicality of the clothing so that the wearer is defined by a pretty piece of clothing rather than it's functional aspects. We go that extra step because we believe new mums deserve better.

The result is a high quality aspirational, yet affordable, product which will outlast the maternity and nursing needs of most mothers.

Environmental & Ethical Responsibility

We believe it's our responsibility to be ethically and environmentally conscious. Accordingly our goods are produced in Portugal adhering to a strict moral code with regards to labour & working conditions. Our carbon footprint is minimized by keeping the whole production within the same locality rather than sourcing from cheaper and less ethical countries.

Our Objective

With breastfeeding rates on the rise, demand in this niche market is increasing. More than 550,000 new mums per year breastfeed from birth, of which 200,000 breastfeed 6 9 months or longer. Our objective is to become the essential nursingwear brand offering great fit & functionality that new mums and retailers can trust and rely on. We are confident of providing good quality product and service in every aspect.

Reviews

"This was definitely one of my favourite feeding tops as I found it very easy to manipulate the top and position my baby with no difficulty. Due to the material lifting up I never felt exposed. The top is very pretty and feminine and also very comfortable to wear. It can be worn for casual or more formal occasions. It certainly made breastfeeding much more enjoyable as I felt relaxed about feeding anywhere."
Roslynn Watson

"The material of this top is so soft, which makes it fit beautifully and so comfortable to wear. I found it really easy to use, which made me so much more confident about breast feeding in public. I would recommend getting this top in a couple of colours as it has become an everyday essential for me."
Alice Morgan

"I love this dress as it is so easy to wear and versatile. I have worn it dressed up for a more 'dressy' do but it works equally well with boots and a cardi for just going out and about. You can feed really discreetly and easily when wearing it and it also hangs incredibly well. This is my second baby so I have more of a cake than muffin top this time round but this dress is very flattering and just skims over the bulges. It is certainly a piece of clothing that I imagine I'll be wearing long after I stop breast feeding."
Sarah Livingston

"Love love love this top! Makes breastfeeding 'on the go' really easy and very discreet - now I can feed my little man wherever and whenever he demands it and no-one even notices. Not only is it very functional it looks great on too!"
Angela Harper

"I love this dress. It is made from lovely material which hangs well, is cool and comfortable. As you would expect with a new baby it has been washed umpteen times and thrown in the dryer too. It doesn't even need ironing which is great. Breast-feeding is just too easy; I barely even think about it now in this dress...it is so discreet and I feel great feeding when in this dress. I wear this dress in the day with leggings and boots or a pair of flip-flops....has been worn too in the evening and suits a pair of killer heels! Buy one...in every colour!"
Belinda Hammett

"Excellent nursing top which made breastfeeding so much easier for me. I found it hard to go out and about while breastfeeding as found it awkward to do this in a public place. This top however made it much more discreet and comfortable to feed my baby and gave me much more confidence to do this anywhere. I would highly recommend it. The top is very comfortable and attractive so also felt good wearing it."
Roslynn Watson

"Comfortable, practical and stylish! Had resorted to oversize shirts not knowing that there was anything out there that was perfectly designed for easy and subtle breastfeeding, would recommend to all new mums! I found the design versatile too, looks good worn casually with jeans, but works well dressed up when out on special occasions."
Ellie Spare

"Highly recommended. Had this top 'with bump' and was amazingly able to use it with new baby too as the material went back to shape really well."
Ellie Spare